ShurTech Brand’s trademarked Duck Tape will make an appearance on the red carpet at the Radio Disney Music Awards on Saturday.
Maddy Whitby, a personality featured on “Morgan & Maddy in the Morning,” will don a Duck Tape dress created by Project Runway Season 11 winner Michelle Lesniak.
Lesniak, who visited ShurTech’s facility in Avon earlier this year, called the dress an “artful blend” of color and whimsy.
A fashion designer, Lesniak created a dress out of the Duck Tape brand of duct tape during an unconventional materials challenge on Project Runway, earning her the distinction of creating the best design in the challenge.
Project Runway, a reality television show on Lifetime, pits fashion designers against one another to create the best design each week during a series of challenges to create sometimes unconventional clothing.
Since the show, Lesniak has been working on her clothing line, as well as with ShurTech to promote its “Stuck at Prom” design contest, which asks students to submit pictures of their best prom outfits made entirely of Duck Tape.
Laura Pierce, media manager for ShurTech Brands, said Radio Disney approached ShurTech about sponsoring the awards. The company saw an opportunity to reach a younger audience, she said.
“Over the last couple of years, I think our company has been looking at exploring Duck Tape as a fashion medium, and this was one way to do that,” she said.
Pierce added that ShurTech has had a good working relationship with Lesniak, who has become somewhat of an expert at using duct tape.
“She’s very fashion-forward and passionate about our product,” she said.
Whitby’s design took Lesniak nine months to create. The silhouette is based off of a traditional 1950s prom dress, with a full skirted boat neck and fitted bodice frock. Lesniak used Duck Tape to create a “dripped paint” effect on the dress.
She used galaxy, black, white, blue and gold Duck Tape to pay homage to the golden ARDY statue, which winners are given at the Radio Disney Music Awards. She accented the design with Duck Glitter and Prism crafting tapes.
The dress required nearly 40 rolls of tape, 3.5 yards of muslin and six crafting knife blades, according to a news release.
Whitby will reveal the dress at the awards Saturday. The event will be televised 8 p.m. Sunday on the Disney Channel, but Pierce said the dress won’t be televised.
Pierce said the best way to see the design is to visit Duck Brand’s social media channels — Facebook, Twitter, Instagram and YouTube — on Saturday. Those who follow TheDuckBrand on Snapchat also will see behind-the-scenes footage.