Sunday, November 19, 2017 Elyria 39°


Elyria business hoping to win Super Bowl commercial contest

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ELYRIA – Chuck Schneider wants everyone to know about his business – Chuck’s Custom Carts and Parts.

And, when he says everyone, he means millions of people.

Schneider, 35, of Elyria, has submitted a short video in the Intuit Small Business Big Game contest in hopes it will be picked and he will win the full production of a quality commercial that will be shown during the Feb. 4, 2014 Super Bowl XLVIII. Schneider knows the odds of winning are not in his favor – he has already made it through the second round, but so have 9,999 other businesses across the country.

But he is used to proving people wrong.

He was born with cerebral palsy and weighed just three pounds. Since then, his life was been all about showing people what he can do, not what his disability limits him to accomplishing. So when asked if he thinks he has a shot at winning, he is confident in his response.

“Why not?” he said. “I have a good business that I built from the ground up. This is something I can see myself doing full time.”

A machine operator at Polycase in Avon, Schneider said his business got it’s start about five years ago after he made for himself a custom electric cart to match his 1972 Nova racing car and was tooling around in the cart at the Summit Motorsports Park in Norwalk.

“Everyone thought it was cool and wanted me to do something like it for them,” Schneider said. “I started small, just working out of my home and drop-shipping orders to people.”

He now has a brick and motor operation on West Ridge Road.

Chris Schneider said his brother will tell often tell naysayers who question whether he can run a business that they know nothing about hard.

“He says having multiple surgeries is hard, but doing what he loves is not,” he said. “He has always tried to find out what he can do on his own without being signaled out for his disability. He’s always out to prove the disability doesn’t affect him.”

Schneider is waiting to see how he will fare in this second round, for which has already closed. If he gets to the top 20, he will have to work hard to garner online support to become the winner. The top four will get a professionally developed television commercial, but only one will see their spot run during the Super Bowl.

“But if I win I think the best way to show off my business would be a super sweet customized cart that would catch everyone’s eye,” he said.

Contact Lisa Roberson at 329-7121 or Follow her on Twitter @LisaRobersonCT.

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