SHEFFIELD — Officials at Holiday Inn’s parent company, Intercontinental Hotels Group, said Tuesday that they’re waiting for the developer of a proposed Holiday Inn in Sheffield to secure a franchisee license before saying what impact it will have on the Elyria Holiday Inn.
“We can’t comment until they have a signed license agreement,” said Virginia Osborne, director of brand media relations for IHG, Holiday Inn’s parent company.
On Monday, Westlake developer George Papandreas gained Sheffield Council’s approval to build a 106-room Holiday Inn near the state Route 254 exit off Interstate 90.
Papandreas’ final deal with Holiday Inn could happen “tomorrow or in two months,” Osborne said.
Regarding the potential impact the plan could have on the Elyria Holiday Inn, Osborne said it’s not safe to assume that the Sheffield hotel would spell the end for the Elyria Holiday Inn, but it will be dependent on the market’s dynamics and what the area can sustain.
“New York City could have two Holiday Inns around the corner from each other,” she said. “It’s totally dependent on the market.”
About 99.9 percent of all Holiday Inns in the country are independently owned.
Osborne said IHG monitors its markets very closely and evaluates new and existing buildings on a “case-by-case basis.”
“We’re very careful to look for impact issues,” she said. “We work with the individual franchisees — we’d never surprise them with anything.”
So while it’s likely that Mardeck Ltd. Inc., the Maryland-based franchise owner of the Elyria Holiday Inn, is aware of the proposed Holiday Inn in Sheffield, a spokesman for that company has not returned repeated calls seeking comment.
Osborne said she couldn’t speak for Mardeck.
“Out of respect for the franchisee, we don’t comment on that and would leave it to them to comment on,” Osborn said, adding: “They will certainly know if there’s any impact to their property.”
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