Cutting Costs Doesn't Mean Cutting Value

Over the last year and a half, many homeowners have been forced to scale back their home improvement projects. Though the economy appears to be creeping back, the nation's homeowners are still somewhat reticent to commit big dollars to any one project.

In spite of the country's economic woes, homeowners are embracing more cost-effective projects that don't sacrifice quality for the sake of saving money. Recognizing the importance of maintaining a home's value, these cost-conscious homeowners are finding that traditionally big budget projects are not the sole means to retaining a home's value.

Good Things Come in Small Packages

While the "bigger is better" mantra proved hurtful to the home improvement industry at the onset of the economic downturn, evidence is beginning to suggest that small-budget projects might be leading the way to recovery. In fact, in their annual "Cost vs. Value" report, Remodeling magazine noted that 9 of 12 upscale remodeling projects didn't even appear among the top half of all remodels, proving that in the current economy bigger isn't better, or at least bigger isn't more popular.

Perhaps no area of the home is more routinely targeted for refurbishing than the kitchen. In many households, the kitchen is the most popular room in the house, and therefore it makes sense that it's the kitchen most homeowners want to upgrade. While granite was once considered the standard for kitchen remodels, nowadays cost- and quality-conscious homeowners are increasingly turning to laminate for their kitchen remodels. Recognizing this "laminate is the new granite" trend among homeowners, Wilsonart® has combined its renowned AEONTM Enhanced Performance technology with stunning laminate designs that take full advantage of a shimmering, durable Gloss finish.

Depositing super-tough aluminum oxide particles in layers within the overlay sheet, AEON technology allows for superior durability and enhanced resistance to scratching, scuffing and marring, making these premium designs three times more wear resistant than the industry standard and five times more scratch resistant than previous Gloss-finish laminates. This elegant new look is reflected throughout the Girona Series, which boasts a host of options reflective of the polished marble and travertine stone found in European luxury spas and retreats.

Style Doesn't End

Atop the Kitchen Counter

Countertops aren't the only places in the kitchen homeowners are finding ways to upgrade while saving at the same time. With their new lineup of stylish, molded acrylic sinks specifically designed to be integrated into laminate countertops, Wilsonart is providing more options for today's custom-minded homeowner looking for affordable luxury in a tight economy. Thanks to the new Wilsonart HD Sinks, homeowners can now bring a new dimension to their kitchen countertop, integrating the top, edge and sink into a complete, captivating piece.

Favoring the curvaceous appeal found in luxury plumbing fixtures and appliances, Wilsonart HD Sinks offer a deeper, more spacious bowl, leaving more room for pots and pans. What's more, the integrated faucet deck holds soap and sponges while ensuring water flows downward into the sink. In addition, thanks to the drain's position at the back of the sink, homeowners love the increased storage space under the kitchen sink. Easily seamed into a Wilsonart HD Laminate countertop to eliminate the trapping of dirt and moisture, Wilsonart HD Sinks are stain-resistant, heat-resistant and renewable, all while providing a look that was once exclusive to more expensive solid surface and stone countertops.

The exclusive line of Wilsonart HD Sinks can be previewed at Need more remodeling tips? Visit: at Kitchen and Bath dealers nationwide. Visit:

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