Naming rights cost Progressive $3.6M annually
The Wave
It’s official.
Jacobs Field will now be called Progressive Field — at least for the next 16 years.
The auto insurance company purchased the naming rights for the 14-year-old baseball complex for $3.6 million a year.
The downtown ballpark, has been known as Jacobs Field since it opened in 1994, but will be rebranded for the 2008 season, the Indians said Friday.
Progressive Corp., based in the Cleveland suburb of Mayfield Village, is the nation`s third biggest auto insurer, ranking behind State Farm and Allstate.
Former team owner Richard E. Jacobs had held the ballpark`s naming rights, but his contract expired at the end of the 2006 season.
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Filed by The Wave January 11th, 2008 in Top Stories.
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wouldn’t it be better for Progressive to lower insurance rates rather than have a baseball field named after them? Although I don’t have insurance through them, I would rather see a reduction in my insurance costs than drive past a field named after them for the next 16 years.
Of course, I’m just a consumer of products. I know I will never switch to Progressive after this. (I don’t bank at 5/3 after they named the stadium in Toledo after them either).
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it should have been named progressive park or progressive stadium. it just sounds better
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